1948 Coty Holiday Gift Ad Featuring Glamorous Traina Norell Evening Gown

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Coty, famous worldwide cosmetics manufacturer, was founded in Paris in 1904 and is still in operation today. During the 1940s they established the Coty American Fashion Critics Award to help  promote and encourage American fashion designers. One of the first designers to receive this prestigious award was Norman Norell, the designing half of the Traina Norell clothing label.

I discovered this festive holiday Coty Cosmetics ad from 1948, featuring a most glamorous and elegant red evening gown design by the talented Mr Norell. The ad, titled So Very Christmas,  showcases Coty gift sets, which include perfume and makeup ensembles in the classic fragrances  of Paris, Emeraude, L’Origan and L’Aimant.   I love the vintage packaging, especially the little carillon bells housing three different bottles of perfume. Adorable!  And the gown, well heck, who wouldn’t love to have something like that to wear for a grand holiday party?


coty ad traina norell dress dec 1948

1948 Coty Christmas Ad featuring glamorous Traina Norell red evening gown

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