Want to know how many of the beautiful stars of the silver screen got their flawless and glowing skin? Leading ladies such as Marilyn Monroe, Katherine Hepburn, Grace Kelly, Ava Gardner, Greta Garbo and Audrey Hepburn credited one man – Erno Laszlo. Audrey Hepburn said “50% of my beauty I owe to my mother, 50% to Erno Laszlo.”
Laszlo brought his innovative skin care regime from Hungary to Fifth Avenue in 1939. ‘The Institute’ was so prestigious that reportedly 99% of applicants were turned away and was often referred to as the House of Silence – because so many of Hollywood’s elite secrets filled its walls.
Laszlo said ” I taught the high society ladies in America to wash their face.” He later introduced a line of skin care products sold exclusively at Saks Fifth Ave New York including the famous pHormula 3-8 that was designed specifically for his close friend, Marilyn Monroe. Today the company offers pHormula 3-9 a powerful healing treatment based on handwritten notes and formulas found in Erno Laszlo’s vault in 2001 by a researcher at The Institute.
Like this vintage ad states below “One simple reason your Erno Laszlo skincare ritual hasn’t changed since 1939. It works!”
And because Marilyn Monroe was such a devotee, some of her Erno Laszlo products were part of an estate auction in 2011. The jar below sold for $1750.00!
The company recently introduced “The Hollywood Collection” – custom-blended skin care formulas inspired by Laszlo’s most iconic clients.
“Beautiful skin requires commitment, not a miracle.” Erno Laszlo
Do you use Erno Laszlo beauty products? If so, what are your favorites?