Here’s a peek into what was happening on the home fashions front in May of 1945.
This ad is for Crane Co, manufacturers of plumbing fixtures and steel cabinets. Many ads like this mention the new products and technologies to look forward to once the second World War was over. Then companies could switch back to manufacturing for the general public, instead of for the military.
“And of course you’ll want a modern sink and storage cabinets selected from the Crane Line of tomorrow. This line-which promises the last word in styling and step saving efficiency-will be available as soon as regulations permit it’s manufacture.”
Cinderella kitchen- Ladies Home Journal May 1945
This ad is for Meyercord Wall Borders, which were a very popular way to spruce up a room back in the 40s. I just love the graphics, especially the bubble dancers, blue morning glories, and the berry festival. I never see modern wallpaper borders that are this adorable. The Meyercord company made some fabulous decals as well. Sometimes you can still find unused ones online. Original borders are harder to come by, but they are out there, like this gorgeous chartreuse drape pattern border for sale on etsy.
Meyercord wallpaper border ad May 1945
Actress Merle Oberon says “To keep fresh and alluring, I prize my Serta, perfect sleeper” If only it was that easy! Love the gown and the shoes though. This mattress and box spring cost 39.50! Ad also says “Make victory complete, buy more war bonds.”
Serta Perfect Sleeper- Merle Oberon Ad 1945
World War 11 was coming to an end and there would be government approved housing available for our returning servicemen and women via the GI Bill, and in the case of the house showcased in this issue, the California Veterans Welfare Board. The article , titled “Home for the Veteran” features a design by architect, Mario Corbett, famous for his Northern California Modern style homes.
It’s interesting how he designed the house so that each bedroom opened up to its own individual garden. I think I would enjoy a little private space for myself like that!
Architect Mario Corbett House Plan-May 1945
From the article “here is a typical post war living room fully constructed, furnished and photographed for your immediate inspection. You can see that it is altogether different from the family rooms you are used to seeing”
“If you have been living in tight little rooms, those floor to ceiling windows will be the first things to catch your eye. They are the kind of luxurious feature we have been seeing only in very expensive modern houses up to now. After the war, even small houses can have them”
Living Room Mario Corbett Design May 1945
A view of the dining area. The article states that the newest trend is to paint your ceiling to match your walls. The color scheme used is turquoise, chartreuse and coral. Think that’s a great combination, very tropical and cheerful and makes me feel like redecorating!
Dining area-Mario Corbett Design 1945