The latest Paris fashions from the April 1949 issue of Life Magazine.
From the article- “This spring the Paris showings were more crowded than at any time since before the war, with US purchases of the new styles 30% over last season. The clothes themselves are new and more wearable variations of the basic New Look pattern which revolutionized fashion in 1947. King of the showings again was Christian Dior, but the crown prince certainly was fast rising Jacques Fath, who freely admitted that this year he has already sold 41 million francs worth of custom made dresses.”
Ten pieces of flying panels attached to the waist of this grey Dior dress swirl when the wearer moves.
Dior’s red silk shantung coat has a matching dress beneath. Worn by Sylvie Hirsch, a popular Paris model who turned down numerous offers to to model for American dress houses.
Sylvia Hirsch modelling another Dior creation. Slim dress with draped flying panel. This dress was a top favorite with all the American visitors and buyers at the spring showings.
The Comtesse Maxime de la Falaise modelling a 20s inspired cotton evening gown by Elsa Schiaparelli. Maxime was the mother of LouLou de la Falaise, the famous muse of Yves St Laurent.
Jacques Fath’s coatdress with blown back peplum.
Jacques Fath’s sister in law, Simone Imbert wearing his white pique evening dress.