Tag Archive | vintage ads

Gaytees Rubber Boots-Stormy Weather Style


Does anyone remember these?  Perhaps you noticed your grandmother wearing them.  I know I remember little rubber boots my mom got us to wear over our shoes when I was very young . But they weren’t stylish like the ones grownup ladies wore with their heels. Back in the day ladies protected their dress shoes from inclement weather by wearing rubber boots that covered them. The most famous brand was Gaytees, and they came in different colors and heel heights. The fur trimmed ones are my favorite. Only wish I could find a pair in my size. Every time I search for a pair on the internet they’re sold out! So apparently they are still quite popular.

Here is an ad from 1940 that says “When there’s mud on campus, when November chills enthusiasm for football, when weather threatens a date in town, when slush puts a crimp in winter fun-it’s time for Gaytees.”

Gaytees Rubber Boots 1940

Gaytees Rubber Overshoes 1940 Ad

This ad from 1947 states “U.S. Gaytees make the weather just another excuse for dressing up. Gaytees offer more than dry, trim protection. They’re smart fashion accessories-styled to go with suave town clothes or rugged tweeds.”

Gaytees rubber boots 1948 ad

Gaytees rubber boots 1948 ad

Of course, you could find them at your favorite “Stormy Weather Shop!”

I always thought these were such a practical idea and wondered why there wasn’t something similar for women to wear now to cover their shoes when they hit the wet pavement.  Well, lo and behold, I found these  shoe protectors designed by Grace Carter and sold at Nordstroms.   Though I prefer the vintage ones cause I’m a vintage loving gal,  these look  like they’d do a proper job and quite stylishly to boot!

grace carter shoe covers

Grace Carter shoe covers



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Beauty and Personal Hygiene Ads-1925 Delineator Magazine


Modern day women are certainly familiar with ads hawking various beauty products for ways to make themselves either look or smell better. And while many of them live up to their claims, are quite lovely and even beneficial,we all know  there are plenty out there that just play on a woman’s insecurities about herself, but don’t do a darned thing!

And this isn’t something new. Just take a look at these ads from the April 1925 edition of Delineator Magazine to see how advertisers even back then operated the same way!   Apparently the suffragette sisters of the 1920s also had a myriad of dreadful cosmetic flaws that needed tending to,   including superfluous hair, relaxed contours, unsightly skin eruptions,  intolerant perspiration odor, dried up mouth glands, and, of course feminine hygiene issues because they were so germy “down there”


This ad for Elizabeth Arden Skin Tonic supposedly made your face look younger and firmer.  Your “relaxed contours” (aka sagging jowls) are to be dreaded as much as wrinkles or skin blemishes.  I don’t know about you, but I am totally terrified of my contours relaxing and wish I had a vat full of this stuff!

Elizabeth Arden Treatment Delineator 1925
Elizabeth Arden Skin Treatment- Delineator 1925

And there’s nothing like a sulphur preparation to heal your “unsightly skin eruptions, rashes and blotches on face,neck, arms or body. You do not have to wait for relief from torture or embarassment.” So what if you smell like rotten eggs. At least you’ll look good!

Beauty ads delineator magazine april 1925
Sulpur to heal your skin-Delineator Magazine 1925 Beauty Ad

Superfluous hair no more, with Zip depilatory cream.  Apparently permanent removal was achieved, even for bearded society ladies. A five o’clock shadow would look so inappropriate with their country club attire!

Beauty Ad Zip Depilatory Delineator Magazine 1925
Zip Hair Remover-Beauty Ad Delineator April 1925

Then there was the dreaded “dry mouth glands”. Happens from lack of chewing. Who knew?

From the ad-“Dentists say that practically no mouth today is normally moist and safe for teeth. Modern cooked food, too soft, too quickly swallowed, does not require enough chewing. From sheer lack of exercise your mouth glands dry up.”  What the heck were they eating back then that didn’t require chewing?  Was pureed meat and vegetables a big fad? I’m going to have to look into this.  The claims in this ad in particular really seem a bit of a stretch.

Toothpaste ad Delineator Magazine 1925
For Dry Mouth Glands-Pebeco Toothpaste Ad-Delineator Magazine 1925

No careful woman in the 1920s would “Tolerate even the suspicion of perpiration odor.” That’s why she had to use MUM deodorant cream.

And to ensure they weren’t offending anyone once a month, thousands of women even used it regularly with their sanitary napkins.  Gotta safeguard that feminine daintiness and charm at all costs!

Mum Deodorant Ad- Delineator Magazine 1925
Mum Deodorant Ad- Delineator Magazine 1925

Speaking of feminine daintiness and charm.  How about  Zonite? It’s was so much safer than the dangerous poisons of bichloride of mercury and carbolic acid that women used to use.  Of course the ingredients in Zonite aren’t  listed. But supposedly it was more than 40 times as strong as hydrogen peroxide. For decades women have been brainwashed into thinking they were dirty, smelly and germy in their nether regions.   Because ingredients weren’t  required on the packaging, many products actually ended up burning and permanently scarring the ladies who used them.

This particular product was also recommended for use as a mouthwash, antiseptic for cuts, wounds, burns, and prevention against colds, coughs, grippe and influenza.  It does all that and leaves you fresh as a daisy down there!  Better to risk permanent scarring than rejection by male suitors because of imaginary feminine odors.


Zonite Ad-Delineator Magazine 1925

Zonite Ad-Delineator Magazine 1925

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Jacqueline Cochran Stackable Makeup-1947


This ad caught my eye while browsing through a Vogue Magazine from 1947.  It’s for a stackable makeup kit by Jacqueline Cochran Cosmetics called the “Perk Up Stick.”   I was fascinated by the product because I love the idea of a portable little beauty kit that can fit right in your overnight bag or purse.  It includes just enough cleansing cream, foundation, night cream, cream rouge and face powder to last the weekend!    It’s so adorable, and practical,  that I started looking for something modern that can compare, so I could get one for myself.  But I’ll get to that in a minute.

perk up stick makeup jackie cochran

1947-Jacqueline Cochran Perk Up Stick Stakable Makeup Kit

I had never heard of this line of cosmetics, so I did some research into the brand.  Well it turns out  that  Jacqueline Cochran was a heck of a lot more than just the owner of a successful cosmetics company.  So much more, in fact,  that I’m embarrassed to say her name wasn’t familiar to me.

She was also an aviatrix who is considered one of the most talented race pilots of her generation!  Not a small feat for someone who began her flying career in the 1930s, which wasn’t exactly the height of the women’s liberation movement!  And she grew up in extremely disadvantaged circumstances, which makes her accomplishments that much more impressive.   From day one nothing was going to stop this fearless, fiesty female from attaining her goals.

Here’s just a SHORT list of some of her amazing achievements.

1. In 1937  broke the speed record for flight from New York to Miami.
2. Won Bendix Trophy Race in 1938, which is a famous transcontinental race from California to Ohio.
3. In 1939 she set a new international altitude and speed record, and became the first woman to make a blind landing.
4. She received the Clifford Burke Harmon Trophy for most outstanding female flier of the year 15 times!
5. In 1944 the first civilian woman to ever receive a distinguished service medal for organizing and leading the Women’s Air Force Service Pilots.

So she did all this, and more,  while also running her own company.  Holy cow! Makes me feel positively inept.

Anyway,  it completely explains why the text in the ad says “everything you need for a compeltely “fresh face” at a moments notice. Your wings to beauty travels with you.”

So I went a-googling to see if there are any companies who now make something even remotely similar. There are a few that sell stackable mineral makeup like the the ones below from HoneyBee Gardens.  Their little pots of portable,  mineral makeup can be twisted together to travel with you, and used as eyeshadows, eyeliners and blushes.  It’s totally vegan and does not contain any icky chemicals.  Very nice!

honey bee gardens mineral makeup

Honey Bee Gardens Stackable Mineral Makeup

But, because I can’t go anywhere without my lipstick, I was wondering how that could be incorporated into a little beauty stack too.
So another good option is to buy MAC’s Stackable Cosmetic Jars and fill them up with whatever you  need to make yourself gorgeous. You can de-tube your lipstick into one of these little pots. Just don’t forget your lipbrush!

MAC stackable jars

MAC Stackable Cosmetic Jars

If anyone else  is aware of other types of stackable makeups, please be sure to include it in a comment.  Thanks:)

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