Charm Magazine-April 1947-Novelty Prints

In the 40s and 50s Charm was a fashion and beauty magazine geared to the career girl.   It was eventually bought out by Glamour in 1959.

And since it’s April and I just discovered I have an issue from April 1947, I thought I’d share some of the content so you can see the styles that were popular that year.

Novelty print dresses were very big back then and there is nothing I’ve seen today that can compare to vintage novelty prints of the 40’s, or 50’s for that matter! The ad below describes the fabric of this Patullo pink and black chariot print dress as “soft as a mood set to music”. And check out the killer matching gauntlet style gloves.

Patullo pink and black chariot print dress

Patullo pink and black chariot print dress

Up next is a fab voodoo mask print dress. Note the padded shoulders and the bustle back , popular design elements of late 40’s dresses.    By Sally Forth designs. Don’t you just love that name?

Voodoo mask print dress with bustle back by Sally Forth

Voodoo mask print dress with bustle back by Sally Forth

New Orleans Mardi Gras inspired prints by Twentieth Century Frocks, another cool name!  The outfit at the top of the page is a suit with a New Orleans street scene print. Below that is an adorable set consisting of pirate’s knickers and midriff top in a carnival  print.

New Orleans inspired outfits from Twentieth Century Frocks

New Orleans inspired outfits from Twentieth Century Frocks

Stay tuned for my next post which will feature playwear, costume jewelry and shoes, all from the April 47 issue of Charm.

By | 2014-02-17T09:08:28-04:00 April 7th, 2010|Fashion, Nostalgia|1 Comment

About the Author:

Theresa
Hi, I'm Theresa, owner and chief classy dame at the Blue Velvet Vintage online boutique. Lover of mid century fashion and home decor, classic films, Old Hollywood, pretty dresses, red lipstick, swing dancing and retro culture in general. Between my ecommere site and vintage style blog my mission is to revive the eras of classy dressing and inspire women to add more glamour to their lives! So don't be shy! I love to hear from others who share my appreciation of the styles of the past.

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