Home Fashions-May 1945 Ladies Home Journal

Here’s a peek into what was happening on the home fashions front in May of 1945.

This ad is for Crane Co, manufacturers of  plumbing fixtures and steel cabinets. Many ads like this mention the new products and technologies to look forward to once the second World War was over.  Then companies could switch back to manufacturing for the general public, instead of for the military.

“And of course you’ll want a modern sink and storage cabinets selected from the Crane Line of tomorrow. This line-which promises the last word in styling and step saving efficiency-will be available as soon as regulations permit it’s manufacture.”

cinderella kitchen ladies home journal may 1945

Cinderella kitchen- Ladies Home Journal May 1945

This ad is for Meyercord Wall Borders, which were a very popular way to spruce up a room back in the 40s.  I just love the graphics, especially the bubble dancers, blue morning glories, and the berry festival.   I never see modern wallpaper borders that are this adorable. The Meyercord company made some fabulous decals as well. Sometimes you can still find unused ones online.  Original borders are harder to come by, but they are out there, like this gorgeous chartreuse drape pattern border for sale on etsy.

meyercord wallpaper border ad May 1945

Meyercord wallpaper border ad May 1945

Actress Merle Oberon says “To keep fresh and alluring, I prize my Serta, perfect sleeper” If only it was that easy! Love the gown and the shoes though. This mattress and box spring cost 39.50!   Ad also says “Make victory complete, buy more war bonds.”

Serta Perfect Sleeper Merle Oberon Ad 1945

Serta Perfect Sleeper- Merle Oberon Ad 1945

World War 11 was coming to an end and there would be government approved housing available for our returning servicemen and women via the GI Bill, and in the case of the house showcased in this issue, the California Veterans Welfare Board.  The article , titled “Home for the Veteran” features a design by architect, Mario Corbett, famous for his Northern California Modern style homes.

It’s interesting how he designed the house so that each bedroom opened up to its own individual garden.  I think I would enjoy a little private space for myself like that!

Mario Corbett House Plan-May 1945

Architect Mario Corbett House Plan-May 1945

From the article “here is a typical post war living room fully constructed, furnished and photographed for your immediate inspection. You can see that it is altogether different from the family rooms you are used to seeing”

“If you have been living in tight little rooms, those floor to ceiling windows will be the first things to catch your eye.  They are the kind of luxurious feature we have been seeing only in very expensive modern houses up to now.  After the war, even small houses can have them”

Living Room Mario Corbett Design May 1945

Living Room Mario Corbett Design May 1945

A view of the dining area.  The article states that the newest trend is to paint your ceiling to match your walls.  The color scheme used is turquoise, chartreuse and coral.   Think that’s a great combination, very tropical and cheerful and makes me feel like redecorating!

Dining area-Mario Corbett Design 1945

Dining area-Mario Corbett Design 1945

By | 2014-02-17T09:07:32-04:00 May 29th, 2011|Nostalgia, retro decor|1 Comment

About the Author:

Hi, I'm Theresa, owner and chief classy dame at the Blue Velvet Vintage online boutique. Lover of mid century fashion and home decor, classic films, Old Hollywood, pretty dresses, red lipstick, swing dancing and retro culture in general. Between my ecommere site and vintage style blog my mission is to revive the eras of classy dressing and inspire women to add more glamour to their lives! So don't be shy! I love to hear from others who share my appreciation of the styles of the past.

One Comment

  1. […] Vintage Style Files is running a terrific gallery of vintage ads from a 1945 issue of Ladies’ … There’s an old Crane’s ad for a “Cindarella kitchen” and a Meyercord wallpaper ad separating wall trims into themes. Bubble Dancer, for example, is “a gay bathroom decoration” while Nursery Rhyme is “ideal for children’s rooms.” [Vintage Style Files] […]

Comments are closed.