Lesser Known Label-Jerry Gilden and his Pretty 50s Dresses

Jerry Gilden seersucker dress

I can’t tell you how excited I get when I happen upon a  50s dress with a Jerry Gilden Spectator  label, as they are getting harder and harder to find, especially in good, wearable condition.   He may not have been a big name designer, but Jerry Gilden manufactured some very pretty, very nice quality dresses in the 1950s.   His  cotton floral print dresses with their fit and flared “New Look” silhouettes are my favorite.   According to  the Vintage Fashion Guild label resource he started his business in 1945 and within 10 years became one of the top 5 producers of women’s dresses in the US!

He originally hired a designer named Giselle whose designs were responsible for making his clothing line so popular.  But after she died in 1952 he partnered up with Abe and Sayde Weinberg and Sayde became his head designer until the company closed in 1960.  The really puzzling thing is,  though Sayde was an extremely talented designer, designing all manner of fabulous clothing for the Jerry Gilden  label,  she is relatively unknown till this day.  I did find an article on Sayde Weinberg by Lizzie Bramlet on the Vintage Traveler blog.  Lizzie actually got in contact with one of Sayde’s  family members and was able to shed some light on this talented women’s background. She was from a family of sixteen children and started work at 13 years old at the Blum Store in Philadelphia,  eventually working her way up to buyer.  She was also a design consultant for other companies before she and her husband teamed up with Jerry Gilden.   For more interesting facts about this creative lady,   I highly recommend Lizzie’s article if you enjoy fashion history.

A lot of designers back in the day also designed patterns for ladies who wanted to sew their own designer inspired fashions.  Here is a photo of one of  Sayde Weinberg for Jerry Gilden patterns.  This sailor style is so cute and I actually have an authentic Jerry Gilden pink sailor dress available on the website right now, and it’s in a larger size!

Sailor dress pattern by Sayde Weinberg for Jerry Gilden

1950s Sailor dress pattern by Sayde Weinberg for Jerry Gilden

Jerry Gilden even had the famous model, Dovima, showcasing his clothing in many ads.

Jerry Gilden dress 1954

Jerry Gilden floral print full skirt dress 1954-Model Dovima

 

A Jerry Gilden ad from 1947. Faille  peplum suits and rayon gabardine wrap dress. I’ve yet to come across any 40s clothing by Jerry Gilden. I guess those are quite rare!

Jerry Gilden Clothing ad 1947

Jerry Gilden clothing ad from 1947

Jerry Gilden printed cotton dresses for “dancing-spinning-whirling into summer”
Kaufman’s Dept store ad from 1955

Jerry Gilden dress ad 1955

Jerry Gilden dress ad 1955

And here are two  vintage Jerry Gilden dresses that we currently have for sale on our website.
If they were my size I’d be keeping them!  Because they’re not, hopefully some vintage loving ladies will give them a good home!

Click on images for more information.

Jerry Gilden off white dress set with pink embroidery

Jerry Gilden off white dress set with pink embroidery

This off white cotton dress and matching jacket has pretty pink eyelet embroidery and a pink grosgrain ribbon belt. Ladylike, feminine and from the early 1960s.   34b 26w

 

Jerry Gilden floral print dress

Jerry Gilden floral print dress

50s Jerry Gilden dress in lavender stripes with blue floral bouquets. Nice quality cotton and pretty full skirt make for a stunning garden party dress for summer. 38b 28w

 

Were you ever lucky enough to find a pretty Jerry Gilden dress? If not, then this is definitely a label to look for when out searching for vintage dresses from the 40s and 50s.

 

Thanks for visiting, and if you like this article please feel free to share:)

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By | 2017-06-20T08:58:51-04:00 April 5th, 2013|Fashion, Labels to Look For|4 Comments

About the Author:

Theresa
Hi, I'm Theresa, owner and chief classy dame at the Blue Velvet Vintage online boutique. Lover of mid century fashion and home decor, classic films, Old Hollywood, pretty dresses, red lipstick, swing dancing and retro culture in general. Between my ecommere site and vintage style blog my mission is to revive the eras of classy dressing and inspire women to add more glamour to their lives! So don't be shy! I love to hear from others who share my appreciation of the styles of the past.

4 Comments

  1. Theresa
    Theresa May 28, 2013 at 3:06 pm

    Delaney, how exciting you got yourself an original Jerry Gilden! And glad you you enjoyed the article. If I run across any JG dresses in the future that are your size I’ll be sure to contact you. Have fun wearing your fabulous new dress:)

  2. Avatar
    Delaney May 26, 2013 at 9:28 pm

    Hi! This was a wonderful, informative article! To answer your question: yes, in fact, I do have a Jerry Gilden dress and I love it! I just received it in the mail this weekend after ordering it purely for its beauty (I had no idea it was Jerry Gilden until I unpacked it and went to try it on) and was quite pleased to see the label. I was excited enough to finally find the perfect yellow 50s dress and the label within was just the icing on the cake! If you ever get any Jerry Gilden dresses in with a 36ish” bust and 28″ waist (give or take 26.5-29 can do), I would be interested!

  3. Theresa
    Theresa April 7, 2013 at 11:05 am

    Hey Lizzie, thanks for providing such in depth info on Sayde Weinberg. Your blog always has such interesting posts on fashion history:)

  4. Avatar
    Lizzie April 7, 2013 at 9:29 am

    Hi! Thanks so much for the nice mention and for the link. The Jerry Gilden story is really interesting, and the dresses Sayde designed are always so pretty.

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