The Mermaid Gown-Iconic “Old Hollywood Glamour” Silhouette

If you’re looking to make a big  ” Old Hollywood” style splash at your next special event, then consider the classic mermaid hem gown. An iconic silhouette,  mermaid style gowns can make any woman feel movie star glam!  A  Jayne Mansfield signature look  and favorite of  many other actresses in the 1950s,  these gowns  have a figure flattering, curve hugging fit  to the knee, with a full flared hem below. And often have a sweetheart bodice to show off the decolletage.  With just the right mix of sexy and feminine , this style can flaunt the curves you have ,  or even create the illusion that you do, even  if you don’t!

Though the mermaid gown was very popular with starlets in the 1950s, it was actually  originally introduced to the fashion world in the 1930s by French designer  Marcel Rochas , whose trademark hourglass styles were  his tribute to the female form.  He also invented the “waspie”, which was a waist cinching corset, perfect for accentuating a woman’s curves.

This  timeless look is  perfect for a vintage themed wedding or prom because it really captures that classic glamour vibe that will make you stand out from the crowd.  And don’t forget the opera length gloves and red lipstick!

Marcel Rochas mermaid gown, Iving Penn photographers

Marcel Rochas mermaid gown, Iving Penn photographer

Jayne Mansfield lace mermaid wedding gown

Jayne Mansfield in her lace mermaid wedding gown

Jayne Mansfield mermaid gown

Actress Diana Dors rocking a mermaid gown

 And here’s a selection of classic style  mermaid dresses available at Blue Velvet Vintage!

Mermaid gowns at Blue Velvet Vintage

Mermaid gowns at Blue Velvet Vintage

1. Champagne tulle silver sequin dress $215.00  2. Black sequined tulle dress   $229.00   3. Silver tulle gown   $165.00 4. Gold tulle gown  $165.00


Thanks for visiting:)








By | 2013-12-09T09:26:39-04:00 April 29th, 2013|Fashion|4 Comments

About the Author:

Hi, I'm Theresa, owner and chief classy dame at the Blue Velvet Vintage online boutique. Lover of mid century fashion and home decor, classic films, Old Hollywood, pretty dresses, red lipstick, swing dancing and retro culture in general. Between my ecommere site and vintage style blog my mission is to revive the eras of classy dressing and inspire women to add more glamour to their lives! So don't be shy! I love to hear from others who share my appreciation of the styles of the past.


  1. Theresa
    Theresa May 5, 2013 at 8:51 am

    It is getting tougher and tougher to find authentic prom dresses and evening gowns that aren’t extremely tiny. That’s why we offer the vintage inspired pieces we do, so gals still get a chance to wear their favorite vintage silhouette! Appreciate you taking the time to comment and hope your weekend is fab as well:)

  2. Avatar
    Jessica Cangiano May 4, 2013 at 3:22 pm

    This has always been one of my favourite styles of vintage evening dresses. For years now I’ve been on the hunt for a vintage prom gown (that doesn’t have a 24″ waist!) and come up sorely empty-handed. As I’ve gotten older (I’m nearly 29) though, I’ve really started thinking that perhaps I should switch my fancy vintage gown hunt to one of these mermaid tailed stunners (not, of course, that one can’t have both – I just think the later might be a touch easier to come by in my size – price range, hmmm, well that might be a different story 😉 ).

    Thank you very much for your lovely blog comment & have a fabulous weekend.
    ♥ Jessica

  3. Theresa
    Theresa April 30, 2013 at 2:04 pm

    OOOO, I had a Barbie doll too with the black mermaid dress. That was definitely one of my favorite Barbie gowns! And I always loved those little peep toe high heel mules that she wore with it!

  4. Avatar
    Diane Dempsey April 30, 2013 at 11:16 am

    I have always loved this mermaid style dress and longed for an opportunity to wear one. I think the #2 sequined tulle dress black version that you have is a stunner! I guess I was hooked way back when – let’s say the mid 60s when I dressed my “Barbie Doll” in her mermaid dress. With her measurements she could really rock this look!

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