A while back I saw this Revlon Futurama lipstick ad in one of my 1956 Vogue magazines. Being a big lipstick fan plus the cool looking cases and the recycling aspect, I was instantly intrigued.
In the 1950s Revlon collaborated with famous jeweler, Van Cleef and Arpels, to design luxury lipstick cases that you could keep and refill with different color lipsticks. How cool is that?
So you essentially could own refills in several different colors and snap in the one you were wearing that day. The refills were less expensive, so women saved money and got to have a pretty lipstick case to pop in their purse!
Revlon originally introduced Futurama on the $64,000 Question game show, where they were a major sponsor.
Futurama ads that ran in Life Magazine.
So after seeing the ad, I made a mental note to keep an eye out for these when out on my vintage hunts. I soon discovered these are not that easy to come by, especially in good condition with their refill. Eventually I did find a case with its original packaging, but, alas, no refill. I purchased it anyway because it was inexpensive and hoped I would find a refill at some point. Then I happened upon an Ebay auction for an original Futurama lipstick case along with a totally unused refill in “Paint the Town Pink.” And to my extreme delight, I won the bid!
I do love my new vintage lipstick. The color is lovely and it goes on nice and creamy and stays put. Amazing since it’s over 50 years old!
But I was curious to see if there were any modern brands who had revived this idea. Alas, I could not find anything even remotely resembling the cool refillable tubes of yesteryear. But I guess they wouldn’t be cost effective to make nowadays.There are a few, including Aveda, who makes a very basic refillable lipstick case, and ZAO bamboo look lipstick cases that can be refilled with any of their organic lipstick shades. These are great if you’re just into the recycling idea of refillable lipstick. But if you want that AND something vintage-y looking to admire when you whip your lipstick out to reapply, these might do the trick.
What do you think of the refillable lipstick idea? Would you use them?