Beauty Flashback-Revlon Futurama Lipstick Cases and Refillable Lipsticks

Revlon Futurama Lipstick Ad 1956

A while back I saw this Revlon Futurama lipstick ad in one of my 1956 Vogue magazines. Being a big lipstick fan plus the cool looking cases and the recycling aspect, I was instantly intrigued.

In the 1950s Revlon collaborated with famous jeweler, Van Cleef and Arpels, to design luxury lipstick cases that you could keep and refill with different color lipsticks.  How cool is that?

So you essentially could own refills in several different colors and snap in the one you were wearing that day.  The refills were less expensive, so women saved money and got to have a pretty lipstick case to pop in their purse!

Revlon  originally introduced Futurama on the $64,000 Question game show, where they were a major sponsor.



Futurama ads that ran in Life Magazine.

Revlong Futurama Ad 1958Revlon Futurama

So after seeing the ad, I made a mental note to keep an eye out for  these when out on my vintage hunts. I soon discovered these are not that easy to come by, especially in good condition with their refill.  Eventually I did find a case with its original packaging, but, alas, no refill. I purchased it anyway because it was inexpensive and hoped I would find a refill at some point.   Then I happened upon an Ebay auction for an original Futurama lipstick case along with a totally unused refill in “Paint the Town Pink.”  And to my extreme delight, I won the bid!

Revlon Futurama lipstick cases

Revlong Futuram Lipstick case insert

I do love my new vintage lipstick. The color is lovely and it goes on nice and creamy and stays put. Amazing since it’s over 50 years old!

But I was curious to see if there were any modern brands who had revived this idea.  Alas, I could not find anything even remotely resembling the cool refillable tubes of yesteryear. But I guess they wouldn’t be cost effective to make nowadays.There are a few, including Aveda,  who makes a very basic refillable lipstick case,   and ZAO bamboo look lipstick cases  that can be refilled with any of their organic lipstick shades.  These are great if you’re just into the recycling idea of refillable lipstick. But if you want that AND something vintage-y looking to  admire when you whip your lipstick out to reapply, these might do the trick.

Paul & Joe make adorable retro print lipstick cases and you can buy refills separately.  Cases run $7-9 and refills run $17-20.
These are just a  small sampling of their prints and shades.

Paul and Joe Lipstick and cases

What do you think of the refillable lipstick idea? Would you use them?

















By | 2018-02-01T09:38:59-04:00 March 7th, 2017|Beauty|6 Comments

About the Author:

Hi, I'm Theresa, owner and chief classy dame at the Blue Velvet Vintage online boutique. Lover of mid century fashion and home decor, classic films, Old Hollywood, pretty dresses, red lipstick, swing dancing and retro culture in general. Between my ecommere site and vintage style blog my mission is to revive the eras of classy dressing and inspire women to add more glamour to their lives! So don't be shy! I love to hear from others who share my appreciation of the styles of the past.


  1. Theresa Campbell
    Theresa Campbell March 27, 2017 at 5:43 pm

    That is a brilliant idea and how cool that you found those Sterling cases from the 20s! Quite a find. I’ve seen some tutorials online on how to change out the lipsticks by freezing and I’m really anxious to try this. It’s on my to do list 🙂

  2. Avatar
    vivia March 27, 2017 at 5:13 pm

    I’ve been refilling fancy lipstick cases with my favorite cheap lipsticks for years. Lipstick is easy to transfer from one case to another by freezing and simply rocking it out of one case and putting it
    into the vintage case. I found a set of engraved sterling silver 1920s lipstick cases at Goodwill years ago for $10 and learned by trial and error so I could use them.

  3. Theresa Campbell
    Theresa Campbell March 8, 2017 at 10:06 am

    That 60s makeup must have had some fabulous packaging. Too bad about the waxy taste on the lipstick. Luckily I haven’t found that with this particular one from Revlon. I’ll bet your customer was thrilled though!

  4. Avatar
    Vix March 8, 2017 at 5:08 am

    I love old make-up adverts! How ingenious to be able to refill your lippie.
    I did amass a big collection of 1960s make-up, the colours were fantastic but I hated the waxy taste of the lipstick so passed it all on to a regular customer who loved it.
    Paul and Joe’s packaging is always wonderful – way out of my price range, though. xxx

  5. Theresa Campbell
    Theresa Campbell March 7, 2017 at 5:14 pm

    I agree. And at least it’s less stuff in the landfill. Every little bit of recycling helps!

  6. Avatar
    Jill March 7, 2017 at 5:10 pm

    Those are some fancy lipsticks cases. I don’t wear lipstick a lot so not sure I’d get much use out of refillable ones. But I think it’s a great idea for someone who likes to wear different colors that they can switch out.

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