The Marvelous Mod Prints of Mr. Dino Fashions

Mr Dino floral maxi dress

Believe it or not, Miami used to be quite the fashion mecca back in the 50s, 60s and 70s.  Lots of fabulous sports and leisurewear was designed and manufactured there. It all started due to the city becoming a major tourist destination,resulting in an industry that catered to the resort crowd.  It also helped that there was a huge influx of Cuban immigrants back then, many skilled in sewing, who became the backbone of the Miami fashion industry.

And one of the better known Miami labels was Mr. Dino, though it may not be familiar to many today.  Max Cohen was the founder of the company.  And when trying to come up with a name for his clothing line his family sat around the dinner table to brainstorm.  Ultimately his wife decided it should be named after her favorite Rat Pack singer, Dean Martin. And so in 1958 the Mr. Dino clothing line was born!

Mr Dino 70d Floral Maxi dress

Mr. Cohen actually invented the screenprinting machine that was used for his bold mod floral and geometric textile designs.  His designs were often compared to Emilio Pucci.  And he was sometimes referred to as the “poor man’s Pucci”, since his collections were much more moderately priced, with his dresses averaging $100 as compared to Pucci’s whose clothing sold for 3 times as much.

1970s Mr Dino maxi dress


70s Mr Dino floral print maxi dress

I love the style of this particular Mr. Dino maxi dress. It’s from the late 60s or very early 70s.  I’m really attracted  to its easy to wear shirtwaist style and its bold colorful floral print reminds me of a psychedelic spring garden!  This dress is available on my website, because as much as I want to keep it for myself, I’ve already got way too many groovy vintage maxi dresses. Sometimes I’ve just got to break down and let one go!

Mr Dino Pantsuit Vogue 1966

Here are some Mr Dino ads from my vintage magazine collections. As you can see he also designed separates and pantsuits.

Mr Dino Psychedelic print Pantsuit 1966

Mr Dino Top

Mr Dino Pantsuit 1969Mr. Dino Pantsuit 1970

Mr Dino Burdines Ad 1968

Mr. Dino, along with the Paganne label, which I blogged about previously, are two great affordable Pucci alternatives for those who love the bold graphic prints of the 60s and 70s.

Here are a few other Mr. Dinos I’ve found online.

60s Mr Dino Mod Dress

Mr Dino mod geometric dropped waist scooter dress-Available from Doll007 on Etsy


70s Mr Dino Poppy Print DRess

Mr Dino poppy print dress-Available at ShoptheUsual on Etsy

70s Mr Dino border print dress

Floral border print Mr Dino maxi dress -Available at GetUpVintage on Etsy

Mr Dino Velvet Suit

Mr. Dino velvet suit- Available at Retroland


Till next time…….






Link ups

Patti/Not Dead Yet Style for Visible Monday.

Catherine/Not Dressed as Lamb for #IwillwearwhatIlike

Jess/Elegantly Dressed and Stylish for Turning Heads Tuesday

Shelbee/Link Up on the Edge


By | 2018-03-02T08:59:10-04:00 February 26th, 2018|Fashion, Labels to Look For|18 Comments

About the Author:

Hi, I'm Theresa, owner and chief classy dame at the Blue Velvet Vintage online boutique. Lover of mid century fashion and home decor, classic films, Old Hollywood, pretty dresses, red lipstick, swing dancing and retro culture in general. Between my ecommere site and vintage style blog my mission is to revive the eras of classy dressing and inspire women to add more glamour to their lives! So don't be shy! I love to hear from others who share my appreciation of the styles of the past.


  1. Theresa Campbell
    Theresa Campbell March 6, 2018 at 8:51 am

    Definitely keep your eye out for them in Vancouver. There is certainly a possibility there were Canadian tourists down in Miami back in the day who brought some Mr Dinos back with them! Thanks for stopping by.

  2. Avatar
    Melanie March 6, 2018 at 2:16 am

    Oh my gosh, I ADORE this dress, and all of those Dino designs. Heart be still! You wear this so well. I can hope that I stumble across one of his pieces in a local thrift shop in Vancouver. Thank you for introducing me to this designer.

  3. Theresa Campbell
    Theresa Campbell March 4, 2018 at 3:39 pm

    Thank you Jess. I do love discovering and researching the more obscure designers from the past.

  4. Theresa Campbell
    Theresa Campbell March 4, 2018 at 3:37 pm

    I love looking at vintage fashion ads and seeing how they influence current trends. Thanks for stopping by and taking the time to comment.

  5. Avatar
    Jessica A Jannenga March 4, 2018 at 11:59 am

    Wow, I know I can count on you for interesting fashion history! Love reading about this designer from Miami. Your dress is amazing! LOVE the vibrant colors and as you mentioned, shirt dress style. The greens and yellows are so striking with your hair and I love the added scarf touch!
    thanks for linking!
    jess xx

  6. Avatar
    Ann March 3, 2018 at 2:44 pm

    I’d never heard of Mr. Dino Fashions, but the prints are just fabulous! I’m loving the vintage ads! xxx

  7. Theresa Campbell
    Theresa Campbell March 1, 2018 at 9:48 am

    Thanks Vix, I was seriously contemplating keeping. But I do that with so much of my stuff, it’s getting out of control. Sometimes I just have to let one go.

  8. Theresa Campbell
    Theresa Campbell March 1, 2018 at 9:35 am

    Thank you, Emma. I am a big fan of bright prints against black. Seems the dark background makes them pop more.

  9. Theresa Campbell
    Theresa Campbell March 1, 2018 at 9:33 am

    Yes, there are many really cool US labels from back then. But I think the UK has their share of great ones too!

  10. Avatar
    Emma Peach February 28, 2018 at 1:58 pm

    Wow, such a beautiful dress! It looks great with the scarf. I’d never heard of this brand before. The floral border print dress is lovely too.

    Emma xxx

  11. Avatar
    Porcelina February 28, 2018 at 3:34 am

    So many vintage US brands I’ve not heard of, this is a fabulous one! Thank you for the introduction to Mr Dino!

  12. Avatar
    Vix February 27, 2018 at 2:58 pm

    That dress is absolutely gorgeous on you, I love how you’ve teamed it with that green scarf, too. You’ve got far better resolve than me. I’d have kept that beauty.
    I loved learning about Mr Dino – I love his Pucci-esque style. I’m more than a little in love with the floral border maxi – I should be in my wardrobe! xxx

  13. Theresa Campbell
    Theresa Campbell February 27, 2018 at 11:08 am

    Thank you, Jacqui for stopping by 🙂

  14. Theresa Campbell
    Theresa Campbell February 26, 2018 at 4:51 pm

    Had a feeling you’d like these!


  15. Avatar
    Suzanne February 26, 2018 at 3:54 pm

    What gorgeous prints! You know how much I enjoy a good print.

    Thanks for the history lesson on this brand.


  16. Avatar
    jacqui February 26, 2018 at 1:18 pm

    Love the dress, and the photos are fabulous, thanks for sharing them. X Jacqui

  17. Theresa Campbell
    Theresa Campbell February 26, 2018 at 10:53 am

    That’s great you’ve heard of Mr. Dino, Patti. I’m fascinated over Miami designers. There were quite a few good ones back in the day. And thanks for the kind words.


  18. Avatar
    Patti February 26, 2018 at 10:22 am

    Fabulous dress, Theresa – and I remember this brand well from my teens. Love the bright prints, and yes, it’s so Pucci-esque. You look wonderful, and thanks for linking up, xo


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