Believe it or not, Miami used to be quite the fashion mecca back in the 50s, 60s and 70s. Lots of fabulous sports and leisurewear was designed and manufactured there. It all started due to the city becoming a major tourist destination,resulting in an industry that catered to the resort crowd. It also helped that there was a huge influx of Cuban immigrants back then, many skilled in sewing, who became the backbone of the Miami fashion industry.
And one of the better known Miami labels was Mr. Dino, though it may not be familiar to many today. Max Cohen was the founder of the company. And when trying to come up with a name for his clothing line his family sat around the dinner table to brainstorm. Ultimately his wife decided it should be named after her favorite Rat Pack singer, Dean Martin. And so in 1958 the Mr. Dino clothing line was born!
Mr. Cohen actually invented the screenprinting machine that was used for his bold mod floral and geometric textile designs. His designs were often compared to Emilio Pucci. And he was sometimes referred to as the “poor man’s Pucci”, since his collections were much more moderately priced, with his dresses averaging $100 as compared to Pucci’s whose clothing sold for 3 times as much.
I love the style of this particular Mr. Dino maxi dress. It’s from the late 60s or very early 70s. I’m really attracted to its easy to wear shirtwaist style and its bold colorful floral print reminds me of a psychedelic spring garden! This dress is available on my website, because as much as I want to keep it for myself, I’ve already got way too many groovy vintage maxi dresses. Sometimes I’ve just got to break down and let one go!
Here are some Mr Dino ads from my vintage magazine collections. As you can see he also designed separates and pantsuits.
Mr. Dino, along with the Paganne label, which I blogged about previously, are two great affordable Pucci alternatives for those who love the bold graphic prints of the 60s and 70s.
Here are a few other Mr. Dinos I’ve found online.
Mr Dino mod geometric dropped waist scooter dress-Available from Doll007 on Etsy
Mr Dino poppy print dress-Available at ShoptheUsual on Etsy
Floral border print Mr Dino maxi dress -Available at GetUpVintage on Etsy
Mr. Dino velvet suit- Available at Retroland
Till next time…….
Patti/Not Dead Yet Style for Visible Monday.
Catherine/Not Dressed as Lamb for #IwillwearwhatIlike
Jess/Elegantly Dressed and Stylish for Turning Heads Tuesday
Shelbee/Link Up on the Edge