Greta Plattry-Vintage Label to Look For

Greta Plattry fashions 1959

 

Every now and then I like to do a post featuring a lesser known vintage clothing label. When it comes to collecting and/or wearing vintage fashions there are many designers and manufacturers that don’t garner the attention of the big name designers, yet they produced some beautiful garments.  It’s always good to be on the lookout for more obscure names like this, as they’re often less expensive than the more well known labels , yet the quality and design is still excellent.

The featured designer in this post is German born Greta Plattry.

Found the below information here.
Greta was born in Berlin in 1909. Her original name was Margarete Hutschnecker.
In 1931 she married Fredrich Plattring. They had a daughter  named Gabrielle.In 1937 she moved to New York with her husband and daughter, joining her parents and brother, who were already living there.
In 1941 she and Fredrich divorced.  That same year, as a new single mom,  she decided to become a designer and changed her last name to Plattry.

Seems she had a talent for crocheting and at that time American women were not familiar with the skill to be used in clothing. So she set about crocheting her way into business.

Greta Plattry crochet wear

From a 1945 article in Life Magazine-

“Crocheting is a genteel art long used by housewives to turn out sedate antimacassars and bedspreads. But in 1937 a German emigree named Great Plattry arrived in the US wearing a crochet dress and crocheting reached a turning point. Miss Plattry’s dress and her crochet gloves, sweaters, scarves, caused a great wonderment among American women, who were accustomed to knitting, not crocheting, such items. 

Miss Plattry decided to make a business of crocheting. In her first US year she sold $500 worth of crochet mittens. Last year the sales of fancy crochet clothing from her workshop, which employs 130 women, amounted to $300,000.  She makes jaunty sweaters, gloves, halters and “coifs” , head scarves like the one shown on the over of this issue. 

Miss Plattry thinks that crocheting is simpler than knitting. Both processes produce a series of loops. In crocheting, with a single  hook, in knitting , with two to five needles.  Crocheting can produce a greater variety of stitches, and hence, of patterns.”

Love how she decorated the snood and gloves with crystals.

Greta Plattry crochet snood and gloves

 

Toward the end of the 1940s she expanded into sportswear in woven fabrics.  The post WW2 era fashion scene was dominated by what was known as “the American Look”, a heavy emphasis on sportswear and separates.  Though names like Claire McCardell, Bonnie Cashin and Pauline Trigere are better known as pioneers in American sportswear design,  Greta’s creations were certainly comparable in quality and style. Her 1950s designs remind me very much of some of Tina Leser designs, with their ethnic influences from around the globe.

Greta Plattry beach fashion 1956

Greta Plattry beach fashion 1956

 

Greta Plattry play dress and short set 1955

Greta Plattry play dress and short set 1955

 

Greta Plattry fashions 1957

Greta Plattry romper and sundress 1957

 

Greta Plattry patio dress 1957

Greta Plattry patio dress 1957

 

Greta Plattry dresses 1959

Greta Plattry dresses 1959

 

Great Plattry sportswear 1959

Great Plattry sportswear 1959

According to fashion historian, Jonathan Walford, Greta eventually retired her own label and went to work designing for Teal Traina in 1966. Once Teal Traina closed in 1978, Greta’s name was soon forgotten.

Clothing with the Greta Plattry label is somewhat rare, especially the earlier designs. So if you come across a GP item in good condition, grab it! You’ll have yourself a special, unique piece of fashion history that will stand out from the crowd!

 

judy garland quote

 

Till next time….

 

 

 

 

 

 

 

 

 

 

 

By | 2019-01-31T16:11:44-04:00 January 31st, 2019|Fashion, Labels to Look For|2 Comments

About the Author:

Theresa
Hi, I'm Theresa, owner and chief classy dame at the Blue Velvet Vintage online boutique. Lover of mid century fashion and home decor, classic films, Old Hollywood, pretty dresses, red lipstick, swing dancing and retro culture in general. Between my ecommere site and vintage style blog my mission is to revive the eras of classy dressing and inspire women to add more glamour to their lives! So don't be shy! I love to hear from others who share my appreciation of the styles of the past.

2 Comments

  1. Theresa Campbell
    Theresa Campbell February 3, 2019 at 9:09 pm

    Ann, it just goes to show how fashion repeats itself. Designer are always looking to the past for inspiration. I do love those blue and metallic gold outfits too!

  2. Avatar
    Ann February 1, 2019 at 3:04 pm

    Thank you for introducing me to this talented designer, Theresa! Can’t believe that crochet halter top is from 1945. It looks almost 1970s, so she was really ahead of her time. I wouldn’t mind owning the bright blue and yellow/cold outfits in your opening photos either! xxx

Comments are closed.